If you've enabled Webflow Ecommerce and set up the Google Analytics integration for your site, Webflow automatically tracks ecommerce-specific events like “viewed product,” “added product to cart,” and “purchased product.” Note that you’ll have to enable Ecommerce tracking to receive these events for Google Analytics 4. However, you will need a paid site or Workspace plan to add any additional custom code. Note: You do not need a paid site or Workspace plan to integrate Google Analytics into your site.
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